We turn protocols into markets.

Brightblox is a go-to-market and communications firm for protocols, L1s, exchanges and the funds behind them. Positioning, launches, press and community run as one plan, with a crisis plan ready for when things go sideways.

Plan your launch See our track record
Yellow$1MPublic raise on Republic, with GTM and investor narrativeSource: Raise page

Teams we’ve worked with

Track record.

Work led by the Brightblox founding team, in-house and agency-side.

YellowGo-to-market
6M+monthly X impressions

Taking Yellow from raise to token launch across four markets

Source: X analytics export, April and May 2026

PolkadotCrypto PR
Tier-1coverage in Forbes, Fortune, Bloomberg

Putting Polkadot in front of mainstream business press

Source: Coverage links

DappRadarSocial growth
from 30K100KX followers in five months

Tripling DappRadar's audience on X

Source: X analytics export

Numbers you can check.

Every figure on this site shows where it came from.

6M+
monthly X impressions drivenYellowX analytics export, April and May 2026
2.4Mfrom 20-30K
monthly Google search impressionsYellow.comSearch Console export
$1M
public raise on Republic, with GTM and investor narrativeYellowRaise page
700+
member global ambassador programme built and runYellowProgramme roster
DappRadarX followers in five months

Source: X analytics export

Where the work ran.

Tier-one business press for Polkadot

Where our founder has been heard

  • Real Vision
  • Blockworks
  • Tim Draper TV
  • Mario Nawfal roundtable
  • Discover Crypto

Five practices,
one launch plan.

  1. Go-to-market strategy

    Positioning, launch sequencing and market entry for token launches, mainnets and raises. One plan across press, social, community and regions.

  2. Media relations

    Tier-one and crypto-native press. We pitch the story, prep your spokespeople and sit in on the interview.

  3. KOL & community

    Vetted creators, ambassador programmes and regional communities. Disclosed partnerships, measured by reach that converts.

  4. Founder & team visibility

    Podcasts, stages, bylines and a real presence on X for founders and team members worth hearing from.

  5. Crisis communications

    Exploits, depegs and regulatory news. A 24/7 line and a statement drafted within the hour.

Operators, not just publicists.

Shyla Khan is the founder of Brightblox and CMO of Yellow Group. She has led go-to-market and communications for Yellow, Polkadot and DappRadar.

More about Brightblox

Shyla Khan

Founder

  1. FounderBrightbloxSince 2022
  2. CMOYellow Group$1M raise, token launch, four new markets
  3. CommunicationsParity Technologies (Polkadot)Forbes, Fortune, Bloomberg
  4. Social growthDappRadar30K to 100K on X in five months

“Shyla ran our go-to-market end to end: the raise, the token launch, four new markets. Our search impressions went from thousands to millions a month, and the story held together everywhere we took it.”

Diego MartinCEO, Yellow

From positioning to launch in four steps.

  1. 01

    Audit

    We read your docs, talk to your team and map where you stand in the market.

  2. 02

    Position

    One narrative, a message house and a launch sequence.

  3. 03

    Launch

    Press, KOLs, community and regions activated on one calendar.

  4. 04

    Measure

    Weekly reports on reach, share of voice and the numbers that matter for your raise or token.

Three ways to work with us.

Pick the one that fits your date. Each is scoped and priced in writing before anything starts.

  • 6–8 weeks

    Launch sprint

    For a token launch, mainnet or raise with a date.

    • Positioning and message house
    • Press, KOLs and community on one calendar
    • Spokesperson prep
    • Post-launch report
  • Monthly

    Go-to-market retainer

    For teams that need a steady drumbeat after launch.

    • Ongoing press and founder visibility
    • Creator and community programmes
    • New markets and regions
    • Weekly reporting
  • On call

    Crisis retainer

    For when something breaks at 3am.

    • A 24/7 line
    • Statement drafted within the hour
    • Holding statements prepared in advance
    • Reporter and community handling

Questions teams ask before a launch.

Something else? Write to hello@brightblox.io.

Who do you work with?

Protocols, L1 foundations, exchanges, and the funds behind them and their portfolio companies. Teams with something real to say and a date to say it by: a token launch, a mainnet or a raise.

Are you a KOL agency or a PR agency?

Neither on its own. Most crypto teams hire a PR agency, a KOL agency and a growth freelancer, then spend their time joining them up. We run positioning, press, creators and community as one plan.

Do you guarantee coverage?

No, and nobody honest can. We find the story a reporter actually wants, prep your spokespeople and pitch it properly. Paid syndication is never reported as earned media.

How do you handle paid creators?

Every paid creator post is disclosed. We do not sell undisclosed placements, bot engagement or bought followers.

What happens if something goes wrong?

Exploits, depegs and regulatory news get a 24/7 line and a statement drafted within the hour. Facts, times and when the next update is. No adjectives.

Will you talk about our token price?

Never. We do not comment on, predict or imply token price, for clients or for ourselves.

How do we start?

Send us your token, raise or mainnet date. We reply within a day, book a 30-minute call and send a written plan within a week. Work starts with the audit: your docs, your team and where you stand in the market.